One simple method. Notice it. Name it. DropIT.
Our Vision
To become the world’s simplest and most effective tool for training attention in the age of distraction.
A world where no one is told to "just focus" without being given a real tool to do it.
The Mission
DropIT teaches people with ADHD, intrusive thoughts, and distracted minds to notice, name, and release mental noise — through a method grounded in neuroscience, built from lived experience, and simple enough to use in any moment.
Our approach involves sensory training, neuroplastic attention exercises, and minimal design to assist those with ADHD, wandering minds, and digital overload in strengthening their ability to focus in everyday life.
Tools To Drop Distractions
Tools Built for Distracted Minds. Simple. Interactive. Effective. Tools designed specifically for people whose minds won't stay still — backed by neuroscience, built from lived experience
Personalized Insights
Data-driven feedback on patterns, pace, moods, and triggers with tailored strategies.
Cognitive Skills Trainer
60+ exercises that train your brain to notice and release intrusive thoughts.
Set your session from 1 minute to 2 hours — whatever your attention allows today. The more you practice, the stronger the pathway.
How did we come by it?
Intrusive thoughts and mental chatter often arise from our daily interactions with five key elements. From the moment we are born, we engage with these elements—whether consciously or unconsciously—setting the stage for distractions, impulsive thoughts, and mental noise.
People
Past
Future
Media
Things
DropIT trains your mind to develop the cognitive skills necessary for navigating these elements, fostering mental clarity, focus, and productivity.